So much changed in the last couple of years including, for many, spending more time at home with their pets. And while pet parents—new and seasoned—are beginning to leave their homes more, the bond with their pet is stronger than ever.
According to a recent study by Rover, 67% of pet parents welcomed a new dog into their family during the pandemic (with millennials leading the pack). This fact alone has the capacity to fundamentally shift priorities of pet parents. It could also alter how society will adapt in response.